How We Judge

The fashion internet is full of confident opinions. Ours come with a sample size.

Verdicts: the evidence

A Maison Aysha verdict is built from verified-buyer reviews at scale — Amazon, Flipkart, Myntra, Nykaa, Google and community forums, plus the brand's own store. We do not publish a brand verdict on fewer than 300 verified reviews. Recent experiences weigh more than old ones, and every verdict states its sample size, its sources and its analysis date.

Filtering the fakes

Before we count anything, we exclude reviews that carry the fingerprints of seeding — incentive language, suspicious posting bursts, duplicate patterns and unverified purchases. Marketplace ratings are inflated; our numbers are what remains once the inflation is removed.

What we count

We read for themes and publish the rates: quality consensus, wear and durability complaints (tarnish is counted by name), sizing accuracy, delivery experience, service and returns, and value sentiment. Percentages, not adjectives.

The verdict

Every review resolves to exactly one of five verdicts: The Maison Aysha Pick · Worth It · Conditional · Overpriced · Avoid — with a score out of 100 and every sub-score visible. One verdict per review. No hedging. On every Avoid and Overpriced, we name what we would consider instead.

Criticism

Looks, collections and trends are judged in The Breakdown and the Trend Ledger — named critic, dated, on the record. We critique the clothes, never the person wearing them. Our trend calls stay published so you can check whether we were right.

Re-analysis

Brands change suppliers and service standards drift. Every verdict carries its analysis date and a scheduled re-analysis; when the record moves, the verdict moves — publicly.

Our rules of independence are published in full in The Independence Charter.